Team Spotlight
Lisa Katzman
About Lisa Katzman
Lisa Katzman has over 30 years of marketing communications, writing, editing, and branding experience, and is passionate about clear, customer-focused messaging.
Lisa’s expertise includes product marketing and management, editorial and branded and technical writing communications, pricing, market research and analysis, event management and fundraising. She also brings three decades of experience in User Experience (UX), market research, user group management, training, and proposal writing.
Background
Previously, Lisa held product management and consulting positions at MCI Telecommunications, Toyota Motor Sales, USA, and Booz Allen. As Marketing Director for Optisave, she led marketing and communications operations and provided partner liaison support. In addition, she led business development sales programs, webinars, and thought leadership events. Lisa holds a BA in English from the University of Pennsylvania, with a minor in Marketing from The Wharton School, and an MBA from the Kellogg School of Management at Northwestern University. She also lends her communications expertise as a board member of several alumni and other non-profit organization groups. For fun, she enjoys biking, swimming, reading and photography, and exploring local parks and hiking spots near her home in Virginia.
